Aston Martin targets growth in China

Aston Martin targets growth in China, with four new dealerships planned over the next 12 months

By Tim Kendall | 18th July 2011

Aston Martin to open new dealerships in China

Aston Martin will open four new dealerships in China over the next 12 months, cementing its ambitious growth plans in the region. Having successfully debuted the new Vantage S and Virage at Shanghai in April, Aston is pressing ahead with plans to bolster its brand presence in China, the British marque’s fastest growing market in Asia.

  • Aston Martin sales in China up 25% in 2010;
  • Successful debut of Rapide, Virage and Vantage S at Shanghai Auto Show;
  • Regional office in Shanghai and four new dealers over next 12 months.

Aston Martin targets growth in China

Aston Martin tentatively entered the Chinese market in 2008, appointing dealers in Beijing, Chengdu, Hangzhou and Shanghai to test the appetite for its cars amongst China’s growing wealthy elite. The market for luxury and sports cars has since grown rapidly, and in 2010, Aston enjoyed sales growth of 25% over the previous year. Following positive customer reaction to its latest models, the Warwickshire-based sports car maker is optimistic about gaining a larger foothold in the region.

Aston Martin CEO, Dr. Ulrich Bez said “Now is the right time for us to accelerate our growth in China. We have taken our time to gradually establish the building blocks to ensure long-term stability for the Aston Martin brand in the region and – encouraged by reaction from customers – it is right for us to grow our presence.

“Clearly, China offers the largest emerging luxury market in the world and offers substantial growth potential for us while allowing us to remain exclusive and fulfilling our strategy of becoming less dependent on classic established (western) markets”

By Tim Kendall
18th July 2011

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