Coulthard to be AMG brand ambassador

BBC F1 pundit and DTM driver David Coulthard, is appointed brand ambassador for the AMG performance division

By Tim Kendall | 21st July 2011

Coulthard to assist with AMG development and marketing

AMG has appointed David Coulthard as its brand ambassador. The 40-year old Scot will assist Mercedes’ performance division with press and customer events, as well as having a hand in future development work.

Coulthard’s first task for the Affalterbach tuning house is to promote the latest über E-Class, the E63 AMG. According to AMG, the marketing campaign will see him demonstrating the 557bhp E63’s split personality “in both racing attire and in a business outfit”. Not at the same time, presumably.

Coulthard said: “I have been a member of the Mercedes-Benz family since 1996, and now I am also joining AMG as an exciting high-performance brand. This is without doubt the perfect complement to my job as a DTM driver, where I already drive an AMG C-Class of course.” And judging by these pictures, he looks quite pleased with the appointment.

As a driver for the Mücke Motorsport DTM team, the 2001 F1 runner-up has campaigned an AMG C-Class in the series since 2010, and currently lies 14th in the championship. Coulthard’s involvement with Mercedes dates back to 1996, when he moved from the Williams team to take a seat alongside Mika Häkkinen at McLaren Mercedes. He doesn’t seem to have stood still since retiring from F1 in 2008, and presenting duties with the BBC will see him sat alongside Martin Brundle in the commentary box at this weekend’s German Grand Prix.

By Tim Kendall
21st July 2011

Got an opinion? Don't be shy....