Kylie promotes Lexus hybrid

In a shock move, Lexus use an attractive woman to make an average looking car more appealing. See Kylie and the CT 200h hybrid hatchback here.

By Tim Kendall | 15th March 2011

Pint-sized antipodean pop pixie, Kylie Minogue, has struck a deal with Lexus to advertise their new hybrid hatchback, the CT 200h. Rumour has it that Lexus tried to bag Alan Partridge for the launch promo, but apparently he was too busy touring the Lake District with Rob Brydon in a Range Rover. You’ll have to make do with looking at Kylie instead then. Sorry.

The CT 200h marks the Japanese maker’s first foray into the premium compact segment, and starts at £23,485. A full hybrid powertrain gives it an exceptionally low 94g/km CO2 emissions and zero band road tax. Low running costs have to be the big draw, because from where I’m sitting, it’s a fairly ungainly looking thing.

By Tim Kendall
15th March 2011

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